PPT Slide
“The public must be put in its place... so that we may live free of the trampling and the roar of a bewildered herd... The common interests very largely elude public opinion entirely, and can be managed only by a specialized class whose personal interests reach beyond the locality.” This specialized class of “public men” is responsible for “the formation of a sound public opinion.” “Manufacturing consent” is the means by which public opinion is directed in support of “the national interest.”
Public Opinion by Walter Lippman, Macmillan, 1922.